Creative Support— Keeping the Pipeline Running

A FIT Nonprofit attracts support from a variety of sources. An organization’s sustainability depends on its leaders’ ability to keep resources flowing on a long-term basis, renewing donors, volunteers and development activities. In this session, we will discuss the donor life cycle and strategies for tracking, evaluating and refreshing key sources of support to promote the sustainability of traditional fund raising activities. We will also share ideas and explore newer fund raising strategies such as crowd funding, cause marketing, electronic auctions and more.

Field of study: Business management.